Overview

The Low Income Investment Fund (LIIF) is a nonprofit community development financial institution (CDFI) that mobilizes capital and partnerships to create equitable access to housing, education, and community resources. As Strategic Communications Officer, I worked to position LIIF as a national leader in equitable investment by creating and managing multi-channel communications that elevated our mission and measurable impact.

Objective

Develop and execute a communications strategy that increased visibility for LIIF’s initiatives, strengthened relationships with partners and funders, and translated complex policy and financial work into accessible, compelling narratives.

Approach

  • Built and managed content across owned channels: website, social media, newsletters, and thought leadership blogs

  • Partnered with program leads and coalition partners to develop communications aligned with policy advocacy and fundraising goals

  • Balanced storytelling (community impact stories, developer testimonials) with data visualization (metrics of capital invested, families served)

  • Applied digital best practices across SEO, analytics, A/B testing, and segmentation to optimize engagement across platforms

Execution

Impact

Sample from a video series profiling developers for LIIF’s Growing Diverse Housing Developers (GDHD) Initative.

LinkedIn post format for LIIF.

  • Directed communications for LIIF’s 40th Anniversary Campaign, including an interactive digital impact report, video testimonials, and a carousel of developer spotlights

  • Produced blog series and op-eds highlighting LIIF’s role in advancing racial equity in community development

  • Launched multi-channel campaigns for federal advocacy initiatives, mobilizing partner organizations and policymakers

  • Grew LIIF’s digital presence through social campaigns and reels spotlighting affordable housing projects and community stories

  • Raised over $5M for national initiatives through integrated digital campaigns

  • Boosted year-over-year engagement by 25% across newsletters and social channels through testing and segmentation

  • Expanded LIIF’s national visibility, with content picked up by industry coalitions and major policy partners

  • Established a repeatable framework for combining storytelling with performance analytics in nonprofit communications

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