Developed paid media recommendations and audience targeting strategies across digital, audio, social, and out-of-home channels

Coordinated with sponsorship partners and external vendors to manage placements for paid and earned media

Served as a day-to-day contact between strategy, media, and creative teams, ensuring campaigns stayed aligned with client goals, messaging priorities, and production deadlines

Partnered with designers and content teams to brief, review, and refine campaign assets for digital advertising, branded content, and sponsored placements

Tracked campaign performance across multiple channels and compiled reporting insights on engagement, reach, and effectiveness

Supported rapid-response communications and campaign adjustments in a regulated public affairs environment